At Banco do Brasil, the relationship policy with target publics is founded on the commitment to build long-lasting relationships based on respect for the needs and expectations of the diverse publics: customers, employees and collaborators, shareholders and investors, partners, competitors, government, community and regulatory bodies.
Throughout its history, the Bank has been building dialogues with these publics and has achieved its objective through Internal and External Ombudsmen, customer and employee satisfaction surveys taken annually, Personnel and Social-Environmental Management Forums, quarterly meetings with analysts and investors, permanent negotiations with union entities, and more. These mechanisms have helped identify themes and the relevance of information to be used in rendering accounts to its target publics.
Banco do Brasil drives the economy and development of townships by acting as the Bank of the Rural Producer, of the Exporter, of the Micro and Small Businessman. BB works to align its search for good economic results with social issues and the sustainable use of environmental resources. Ethics and respect are Banco do Brasil practices in its relations with employees, collaborators, suppliers, partners, customers, creditors, shareholders, competitors, government, community and environment.
To demonstrate its role as an economic and social development agent for the country, the Bank has incorporated social-environmental responsibility principles in its administrative and business practices, publicly assuming commitments with sustainable development, human rights, nature preservation, ethics in business and more.
1995 - Green Protocol
It is a letter of principles for sustainable development in which the official banks propose to perform policies and practices that are in harmony with the objective of promoting development that does not compromise the needs of future generations. After signing the protocol, BB prohibited operations to finance activities that may have an impact on the environment, without authorization from a competent organ, and made it obligatory to show environmental licenses for loan approval.
2003 - United Nations Global Pact
This initiative has the objective of mobilizing the international business community to promote fundamental values in human rights, labor, environment and combat of corruption. The Global Pact was created to help organizations optimize their strategies and actions in the search for a sustainable and democratic global economy.
2004 - Business Agenda 21
Agenda 21 is a participative planning instrument that has sustainability, environmental preservation, social justice and economic growth as its pillars. Its starting point (1992) was the concern by organizations of the United Nations system with regard to the preservation of future generations and it began to be adopted globally, nationally and locally by governments and civil society in every area where human action has an impact on the environment. In 2004, Banco do Brasil publicly disclosed its pioneer commitment to develop a Business Agenda 21 with the engagement and dedication of every area.
2005 - Pact to Combat Slave Labor
BB was the first financial institution to prohibit financing of companies and individuals registered as having been involved with slave labor at the Ministry of Labor. In 2005, together with 54 other companies, it joined the Pact to Combat Slave Labor proposed by the Ethos Institute, where the signers agree to increase efforts to dignify and modernize labor relations in productive chains.
2005 - The Equator Principles
Set of policies and guidelines to be observed in social-environmental and risk analyses for investment projects valued at or greater than US$ 10 million, based on criteria established by the International Finance Corporation, a branch of the World Bank. The criteria encompass themes such as the protection of natural habitats, dam security, Indian populations, health and occupational safety, among others.
2005 - Report on Carbon Emission Information
Project administered by Rockefeller Philanthropy Advisers, with funding mainly from the Carbon Fund of the Government of Great Britain. In March 2005, Banco do Brasil, Brasilprev and Previ, together with the main institutional investors on a global level, formally manifested support for the request to open information about greenhouse gas emissions sent to the world’s 500 largest companies.
Besides these commitments, the Bank also has an internal policy that consolidates social-environmental guidelines to conduct the Company’s business. These orientations, which address topics such as citizenship, ethics, transparency, equality and respect are gathered in the Letter on Social-Environmental Responsibility Principles.
The Company created a multidisciplinary team with representatives from BB’s diverse areas to analyze and propose measures about initiatives related to Social-Environmental Responsibility, debating and disseminating the Corporation’s principles and advances in relation to the social-environmental issue. It is called the RSA Group. Its main objective is to map and integrate social and environmental actions developed on the state level and seek an expansion of the benefits produced. The group meets monthly and it plays a fundamental role in the process of incorporating social-environmental responsibility principles into everyday organizational life.
The results from adopting all these precepts in conducting BB’s activities during fiscal year 2006 are shown below, segmented according to the target public they affect.